Company

Beverage Development is the leading drink industry management and consulting company in America offering complete beverage development from drink formulation to beverage distribution. Large Beverage Portfolio Beverage Development is a leading beverage company that offers beverage services worldwide and has a portfolio of over 300 beverage brands to date. As a fully integrated beverage management company, the Beverage Development legal team is available for Tax and Trade Bureau consulting and approval; lifecycle experts are professionals that offer consultations on bottled water production and how to marketing energy drink brands and increase revenue. Certified beverage brokers deliver drink sales and represent the most cost-efficient method of doing business. Dedicated Beverage Laboratory Beverage Development operates a full-time laboratory at Headquarters run by scientists who specialize in creating exclusive drink formulas. In the highly competitive market of today, the time-to-market of a product can make or break it. Streamlining the time it takes to develop and manufacture a new product, all while avoiding costly mistakes, makes or breaks a brand. Consultants to Wal-Mart and to Start-ups A team of consultants working for a company understands the beverage industry and knows how to help start and run a successful beverage business. With experiencing consulting on projects for companies as large as Wal-Mart and as small as a one-man start-up, Beverage Development is qualified to support any beverage company in all facets of its enterprise. While most clients have good new ideas, it is wise to consult a top tier beverage consulting firm and tap its experience to make good ideas great. Engaged consultants specializing in beverage management help navigate the beverage industry and make products and brands a reality. Beverage Development consultants provide guidance and most importantly equip its clients with all the tools and resources necessary for sole-operation of their company.

Private Label Drinks

Consumers have an ever-growing array of choices in the beverage aisle, ranging from name brands like Coke and Pepsi, to private label drinks such as Safeway Select. A private label drink brand by producers who wish to participate in a robust category with their own line of beverages. Private label offerings have significantly improved in quality and consumer satisfaction. Private label has a presence in virtually every beverage category in the U.S. Store brands are private label products. They are in the largest and the smallest of beverage categories. Carbonated soft drinks, milk, bottled water and juices are prime categories for private label beverages. Although carbonated soft drinks remain popular, as the market has evolved and consumer tastes have shifted, private label has moved into the non-carbonated category which includes bottled water and fruit beverages, as chronicled in the ‘Private Label Beverages and Contract Packing in the U.S.' report, conducted by Beverage Marketing Corp. Branded products like Coke, Pepsi and Dr Pepper still dominate the industry, but the sheer size of the carbonated soft drink category has created an opportunity for private label brands. For the most part, the leading companies have done an effective job at blunting further inroads of private label through strong marketing of their products, leveraging their vast distribution network, and by pricing their products so that they are more in line with private label pricing schemes. The milk category boasts the largest and most developed private label activity. In 2007, private label account for more than 62% of U.S. fluid milk sales. Milk is the only category with more than half of its sales in private label. The greatest amount of private label milk sales are in non-fat, low fat and whole milk, while a smaller percentage of sales come from flavored milks and milkshakes. Consumers may not be as brand loyal with bottled water as with other categories. However, a large number of branded waters are experiencing success in the market, but this varies by water type. Waters that often serve as substitutes for tap water, such as so-called retail bulk water in large packages, tend to have the greatest amount of private label. Over 42% of retail bulk, water sales were private label a few years ago. Private label juice well represented within the US... This may provide an opportunity for private label because consumers may be less brand-loyal. In a recent sample, over 14% of shelf-stable fruit beverage sales in supermarkets were from private label. Once again, the category segment lacks significant differentiation that offers solid returns for private label. The branded leaders in this category have managed to withstand private label through strong branding and marketing, often revolving around package design and a promotional focus on the purity of their product. It is also notable that similar to milk, branded products have greater strength in the flavored segment of their categories. A private label brand can help retailers take advantage of a robust industry segment with a high quality product that suits customer needs.